The word “engage” is being thrown around a lot lately.
Customer and Employee engagement is a term we hear a whole lot these days. We hear it about all this turnover we’re experiencing now. We hear companies talking about employee engagement as they’re trying to attract candidates to fill their open jobs. But we also hear Brands talking about customer loyalty and customer engagement, as the online presence tends to grow day by day.
But why do we care if an employee is highly engaged or not engaged? Well, I think we’d rather everyone got the chance to feel such a strong commitment to a great company because it’s just a better way to live.
From a business standpoint, employee engagement is important because it affects business goals, like revenue and profit. As an example, an employee base that is disengaged has low productivity and high absenteeism. In contrast, when you walk into a building with a highly engaged team, you can feel it. The same happens with happy and engaged customers. Customer engagement is the key to your sales success. And if you feel their happiness and their commitment to the brand, you’re doing it right.
Engagement makes a difference
There are thousands of ways to move the needle incrementally when it comes to engaging a client, each of which has merit and value in the right context.
However, in many cases, we keep believing that by implementing one or two of those smaller gestures we’ll suddenly correct a systemic engagement issue.
But that is wrong.
The practices in engagement and behaviour change are getting together, and it’s not hard to understand why.
To fully engage we need to generate action; by a person, group of people or organisation. We need people to be motivated to be engaged and to be influenced that it’s worthwhile.
To change behaviours we need to engage; to understand people, their motivations, their perceptions, so we can design behavioural interventions that work.
At Gamifyou we work with our clients to change their client’s engagement. To change perspectives and earn a commitment and a sense of belonging. Commitment to a brand, a specific product, procedure, value, whatever the client wants to work and promote.
Gamification comes with a purpose, a purpose of promoting engagement, and this is the key to start changing behaviours!
Would you like to know more about it?
Get in touch!
