Gamification applies game components and mechanics in a non-game context leads to an increase in engagement and motivates your customers, employees and citizens to boost loyalty towards the brand, being rewarded at the same time.
Gamification’s goal is to motivate and engage people to change behaviours for the better, drive innovation and to achieve their goals.
Imagine two scenarios. Scenario 1 – you go shopping and buy two shirts and that’s it. Scenario 2 – you go shopping, you buy one jacket and collect 50 points. Two days later you receive a voucher as a reward to buy that jacket. You feel motivated to go again to the store and you buy more clothes, you collect another 100 points, and now you are so close to achieve first place in the monthly ranking. You know if you finish in the first place that month you will win a 100 euros voucher and you spend more 20 euros and collect more 50 points.
What are the differences between these two scenarios?
In the first one, you just bought the shirts. In the second one, you were self-involved with the store/brand because you wanted to finish in the first place and get the 100 euros’ voucher.
The store applied gamification mechanics like points, rankings, challenges and with that increases engagement, motivation and brand loyalty.
It’s a fact, Gamification can change behaviours for the better.